Performance Marketing Agency (Meta Ads & Lead Generation)

Performance Marketing Agency (Contract)

Applications from marketing agencies are preferred. We are not looking to recruit an in-house employee for this role.

We’re looking for an experienced performance marketing agency to become a long-term growth partner for one of the UK’s largest musical theatre choir organisations.

Our business currently operates 8 choirs across London and 2 in Manchester, with Birmingham launching shortly. We have 1,500 active members and generate approximately £600,000 annual revenue.

Our primary growth channel is taster events, with new members acquired through paid social advertising. We’re looking for an agency that can manage and optimise our customer acquisition strategy, rather than simply produce social media content.

Scope of work:

• Manage Meta (Facebook & Instagram) advertising campaigns
• Generate high-quality leads for choir taster events
• Improve cost per lead, attendee and new member acquisition
• Create and test advertising creative and copy
• Optimise campaign performance through continual testing
• Provide clear reporting and strategic recommendations
• Support launches into new locations as we continue to expand

We’re particularly interested in agencies with experience in:

• Multi-location businesses
• Membership organisations
• Fitness, dance, education or performing arts
• Event-based lead generation
• Scaling customer acquisition through paid social

Please include:

• Relevant case studies
• Typical client ad budgets
• Reporting examples
• Team structure
• Pricing model (retainer and/or % of ad spend)

Initially, we’re looking to appoint an agency for a 90-day trial, with the intention of building a long-term partnership based on measurable results.

Skills to Add

• Performance Marketing
• Meta Ads
• Facebook Advertising
• Instagram Advertising
• Lead Generation
• Digital Marketing
• Paid Social
• Growth Marketing
• Marketing Strategy
• Customer Acquisition
• Conversion Optimisation
• Analytics